The d888 Story — From Idea to Pakistan's Favourite
How we got here, step by step.
The Idea Takes Shape
A small team of Pakistani sports fans and technology developers begins building what would become d888. The founding question was simple: why is there no betting platform that genuinely understands Pakistan's cricket culture and supports local payment methods without friction?
Platform Launch & First PSL Coverage
d888 launches publicly for the first time with full PSL season coverage as the centrepiece of its cricket offering. The platform integrates Easypaisa and JazzCash from day one — an unusual decision at the time that immediately distinguished d888 from the competition. Early user feedback is overwhelmingly positive on payment speed.
Live In-Play Cricket Betting Goes Ball-by-Ball
d888 upgrades its live cricket betting engine to update odds after every single delivery rather than every over. This is a major technical investment and it sets d888 apart for Pakistani cricket bettors who want to act on live match events in real time. User numbers grow sharply during the PSL season that year.
Football & Esports Expansion
d888 expands beyond cricket to cover 50+ football leagues and major esports tournaments. Pakistani EPL fans, who had previously used European platforms with poor local payment options, begin switching to d888 for its combination of comprehensive football coverage and frictionless PKR payments.
2 Million Registered Players
d888 crosses the two million registered player milestone. NayaPay and SadaPay are added as withdrawal and deposit options. The Urdu-language support team is expanded to provide 24/7 coverage. d888 is now established as one of the most trusted names in Pakistani sports betting.
Deepest PSL Coverage Ever
d888 introduces 60+ markets per PSL fixture including player of the match, over-by-over specials, and season-long outright markets. The ICC Champions Trophy — hosted in Pakistan — brings record betting volumes to d888. The platform continues to invest in faster settlement and lower withdrawal times for Pakistani users.
Why 2 Million Pakistanis Choose d888: The most common reason players give when they join d888 from other platforms is payment speed. When you win a bet at 10pm on a weeknight during a PSL match, you want your money in your Easypaisa wallet that same night — not the next morning after a manual review. d888 has always prioritised this.